Social media is an electronic online communications channels through which user create online communities to share information’s, ideas, personal messages and other contents like videos and Microblogging. The Ability to share photos, videos and engage valuable information’s and ideas in real time has transformed the way we live in.
The world we live in today people mainly depend on smartphones and other electronic devices, according to Hootsuite over 3.196 billion social media active users in the world, this means there is huge potential in the social media for your business growth.
A study shows Africa has seen the fastest growth rates, with the number of internet users across the continent increasing by more than 20 percent year-on-year. Social media use continues to grow rapidly too, and the number of people using the top platform in each country has increased by almost 1 million new users every day during the past 12 months. More than 3 billion people around the world now use social media each month, with 9 in 10 of those users accessing their chosen platforms via mobile devices.
Social Media Marketing.
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Snapchat and tiktok.
Why social Media? How often do you visit Facebook or twitter or snap chat or Instagram, or any other social media websites, it is believed that people visit social media platform more than 14 times a day which probably means people are mainly engaged in social media in their day to day activities.
Increase Brand Awareness
Brand awareness is critical if you want to grow your business and social media continues to be a powerful and a great place to increase your brand awareness.
This is because social media is a great platform for brands to maintain customer relationships, while also having the opportunity to be found by new leads. In fact, a lot of people learn about new brands because it was mentioned by a friend on social media.
According to a report published by Texas Tech University, brands which regularly engage in social media conversations tend to observe an increased brand loyalty.
Corcoran, Cate et al (2009) in their paper, Brands aim to adapt to social media world‘, report on the use of social media by brands and retailers in the U.S. It states that low to high brands and retailers are embracing social media and use it in boosting sales and brand awareness
Increase website traffics
Social networking is essential in attracting traffic to your website. Not only it directly drives traffic to a page, but it also improves search engine ranking. As you most likely know, SEO is a vigorous process that helps you achieve get to the top of Google’s search results. SEO is made up of multiple different elements, and knowing what they are and how they work, SEO is so important. In short, SEO is significant because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers.
At least 72 % of the population in America owns a computer and has access to the internet. Thus online marketing or the new age marketing has become more popular, and people prefer to get their products or at least its information at their footstep rather than them walking up to it. This has highly influenced the sales pattern in the past few years.
Statistics shows, 17% of the world’s population makes online purchases and pays their bills online. Strong economies like the UK (78%), South Korea (74%), Germany (74%), Sweden (70%) and the U.S. (69%) have the highest e-commerce penetration and the highest percentage users ages btw 18 to 34 years old.- Digital in 2018 Global Overview
Customer and Audience engagement
Social media sites are a playground for engaging with one another. Social networking is all about interactions and an open dialogue with users. Social media helps you humanize a brand and build genuine relationships with your community. It shortens the distance from your audience, especially when you address them from personal accounts
Social Media is turning out to be an excellent tool to build a strong community -that cannot be reached through traditional campaigned methods like printing banners, flyers, commercials, and other ad campaigns. Social interaction between businesses and customers is a growing trend that is increasing sales Beyond that, it is also a valuable tool for brand awareness, building relationships by making an effort daily—several times a day—to check your social feeds and see if you need to respond to anyone. Try to acknowledge and invite as many people as possible in social sites, answer direct messages quickly, and let your audience know you are in contact with them. This fuels additional engagement.
Social media is bringing a big cultural change as businesses are using social media in innovation, customers service, brand building, information technology, etc. With the help of Social media businesses can attract more prospects and innovate their business plan and accordingly witness profits and sales like never before.